HighTide

Lansons Communications and HighTide: Statement of Principles

Clare Parsons and Steven Atkinson

Since 2008, HighTide and Lansons Communications have enjoyed a relationship that is unique between an arts charity and business.  

Lansons Communications donate to HighTide office space, IT support, meeting rooms, and reception services. What the charity saves annually on administrative overheads is reallocated towards achieving its charitable aims through the production of more theatre.

Put simply, Lansons Communications’ support helps enable HighTide to source, develop and produce more emerging artists, be prolific and ambitious in their productions, and keep ticket prices comparatively low.

Lansons Communications annually donates 1% of its profits to charity each year, and challenge their staff to match this amount through fundraising events, organised by a dedicated team of people - the Charity Committee. Each year Lansons staff are invited to nominate and vote for a Charity of the Year. Lansons’ ongoing interaction with the charitable sector is dynamic, so as well as giving money they are involved in donations and sponsorship, fundraising events and advising their chosen charities on PR – giving them the benefit of their skills. HighTide contribute to Lansons’ community work, as well as running personal development training for Lansons staff, and providing tailored entertainment packages for Lansons clients.

HighTide and Lansons Communications are proud of our mutually beneficial relationship and we hope that by being transparent about the nature of it, more businesses and charities will endeavour to explore working together.

Our partnership has been nominated for a 2010 Arts & Business Award, and two 2011 Corporate Engagement Awards. 

For more information on HighTide, Lansons Communications, and our working relationship please do not hesitate to get in touch.

Clare Parsons
Chairman
Lansons Communication
pr@lansons.com                 

Steven Atkinson
Chief Executive
HighTide Festival Theatre
hello@hightide.org.uk

                                    

Lansons Communications and HighTide

Courtesy of Lansons Live and Arts & Business